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| Criterion |  Product Discovery Landing Page Test |  Delivery RAID Log |  Growth Funnel Analysis |  Architecture ATAM (Architecture Tradeoff Analysis Method) |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 1-5 Tage | 30 min Setup, dann laufend | 1-3 h | Several meetings plus preparation and analysis; total effort depends on scope |
Participantsdifferent | Nutzertraffic | 1-3 maintaining, briefing for everyone | 1-5 | Evaluation team, architects, and relevant stakeholders |
Formatdifferent | Async | Async | Async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | RAID Log, Status Report Source | Funnel report, Drop-off analysis, Optimization hypotheses | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations |
Tagsno overlap | ValidationConversionMarketing | RiskTrackingStakeholdersGovernance | AnalyticsConversionGrowth | ArchitectureQualityRiskTradeoffsStakeholders |