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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration of RAID Log with a method-specific labelled workspace.
Delivery
RAID Log
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-5 Tage30 min Setup, dann laufend60-120 min45-60 min
Participantsdifferent
Nutzertraffic1-3 maintaining, briefing for everyone3-82-8
Formatdifferent
AsyncAsyncWorkshopWorkshop + async
Outputdifferent
Landing Page, Conversion Data, Learning SummaryRAID Log, Status Report SourceFlywheel Map, Friction Points, Growth Levers, Experiment BacklogAssumption map, Test backlog, Risk ranking
Tagsno overlap
ValidationConversionMarketing
RiskTrackingStakeholdersGovernance
GrowthRetentionConversion
AssumptionsRiskExperimentsValidation
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