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| Criterion |  Product Discovery Landing Page Test |  Product Discovery Pretotyping |  Architecture ARID (Active Reviews for Intermediate Designs) |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | ARID examines how well developers can work with a technical design. It focuses on a part of the system that can still be revised, between the architecture overview and the detailed specification. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-5 Tage | Stunden bis wenige Tage | 2–4 h review as a planning range; preparation and evaluation additional | 1-5 Tage |
Participantsdifferent | Nutzertraffic | 1-4 | Designers, developers as users, and facilitation | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Prioritized development tasks, Jointly produced code or pseudocode, Observed difficulties and open design questions, Proposed design revisions | Interest Metrics, Conversion Signal, Learning Note |
Tags1 shared | ValidationConversionMarketing | ValidationDemandMVP | ArchitectureEngineeringFeedbackValidationTasks | ValidationExperimentsDemandGrowth |