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| Criterion |  Product Discovery Landing Page Test |  Decision Making Pre-Mortem |  Growth Funnel Analysis |  Decision Making Constraint Analysis |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | 1-5 Tage | 20–45 min | 1-3 h | 30-90 min |
Participantsdifferent | Nutzertraffic | Small cross-functional group | 1-5 | 2-8 |
Formatdifferent | Async | Workshop | Async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Risk list, Mitigation plan, Assumption log | Funnel report, Drop-off analysis, Optimization hypotheses | Constraint List, Hard/Soft Classification, Option Impact Notes, Decision Boundaries |
Tagsno overlap | ValidationConversionMarketing | RiskDecisionFailurePlanning | AnalyticsConversionGrowth | ConstraintsDecisionPlanningOptions |