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| Criterion |  Product Discovery Landing Page Test |  Product Discovery MVP Test Matrix |  Product Discovery Riskiest Assumption Test |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-5 Tage | 45-75 min | 1-2 Wochen pro Iteration | 30-60 min |
Participantsdifferent | Nutzertraffic | 2-8 | 2-6 | 1-5 |
Formatdifferent | Async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Test Matrix, Test Plan | Prioritized Assumption List, Test Plan, Results Report | Completed Experiment Canvas, Success Metric |
Tags1 shared | ValidationConversionMarketing | ExperimentsValidationDiscoveryOptions | ExperimentsValidationDiscoveryAssumptions | ExperimentsValidationDiscoveryHypothesis |