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| Criterion |  Product Discovery Landing Page Test |  Product Discovery MVP Test Matrix |  Growth Funnel Analysis |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-5 Tage | 45-75 min | 1-3 h | 30-60 min |
Participantsdifferent | Nutzertraffic | 2-8 | 1-5 | 1-5 |
Formatdifferent | Async | Workshop | Async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Test Matrix, Test Plan | Funnel report, Drop-off analysis, Optimization hypotheses | Completed Experiment Canvas, Success Metric |
Tagsno overlap | ValidationConversionMarketing | ExperimentsValidationDiscoveryOptions | AnalyticsConversionGrowth | ExperimentsValidationDiscoveryHypothesis |