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| Criterion | ![]() Product Discovery Landing Page Test | ![]() Innovation Lean Startup | ![]() Knowledge Modeling IBIS | ![]() Business Strategy 5-Minuten VC-Check |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-5 Tage | Wochen bis Monate je Lernzyklus | 1-3 h | 5-15 min |
Participantsdifferent | Nutzertraffic | 2-8 | 2-8 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Issue Map, Positions, Argument Notes | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step |
Tagsno overlap | ValidationConversionMarketing | LeanStartupValidationMVP | RationaleKnowledgeDecision | StartupValidationCompetition |



