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| Criterion |  Product Discovery Landing Page Test |  Innovation Lean Startup |  Decision Making Cynefin Workshop |  Decision Making Argument Mapping |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When problems are unclear, chaotic, or only seemingly familiar, standard recipes fall short. A Cynefin Workshop sorts situations by the nature of their problem and connects them with matching action logic. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-5 Tage | Wochen bis Monate je Lernzyklus | 60-180 min | 1-3 h |
Participantsdifferent | Nutzertraffic | 2-8 | 4-20 | 1-8 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Cynefin Map, Domain-specific Actions, Sensemaking Notes | Argument Map, Evidence Gaps, Decision Rationale |
Tagsno overlap | ValidationConversionMarketing | LeanStartupValidationMVP | ComplexitySensemakingDecision | SensemakingDecisionRationale |