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| Criterion |  Product Discovery Landing Page Test |  Product Strategy Lean Canvas |  Growth A/B Testing |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Medium | Medium | High | Medium |
Timedifferent | 1-5 Tage | 45-90 min | 1-4 Wochen | 1-3 h |
Participantsdifferent | Nutzertraffic | 1-6 | 1-6 | 1-5 |
Formatdifferent | Async | Workshop + async | Async | Async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Lean Canvas, Core Assumptions, Experiment Backlog | Experiment results, Decision log, Learning summary | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | ValidationConversionMarketing | StartupLeanAssumptionsBusiness model | ExperimentsGrowthAnalyticsValidation | AnalyticsConversionGrowth |