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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration for Intervention Mapping.
Systems Thinking
Intervention Mapping
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumHighLowMedium
Timedifferent
1-5 Tage1-5 Tage1-2 h45-60 min
Participantsdifferent
Nutzertraffic4-122-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Landing Page, Conversion Data, Learning SummaryLogic Model, Change Objectives, Intervention Components, Evaluation PlanDIBB document, Belief list, Bet list, Learning reportAssumption map, Test backlog, Risk ranking
Tagsno overlap
ValidationConversionMarketing
ChangeSystems thinkingCapability
StrategyDecisionAssumptionsHypothesis
AssumptionsRiskExperimentsValidation
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