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| Criterion |  Product Discovery Landing Page Test |  Systems Thinking Intervention Mapping |  Growth A/B Testing |  Growth Funnel Analysis |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | Intervention Mapping translates a need for change into a planned, evaluable program. The method connects target group, determinants, actions, and measurement into a traceable chain. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. |
Complexitydifferent | Medium | High | High | Medium |
Timedifferent | 1-5 Tage | 1-5 Tage | 1-4 Wochen | 1-3 h |
Participantsdifferent | Nutzertraffic | 4-12 | 1-6 | 1-5 |
Formatdifferent | Async | Workshop + async | Async | Async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Logic Model, Change Objectives, Intervention Components, Evaluation Plan | Experiment results, Decision log, Learning summary | Funnel report, Drop-off analysis, Optimization hypotheses |
Tagsno overlap | ValidationConversionMarketing | ChangeSystems thinkingCapability | ExperimentsGrowthAnalyticsValidation | AnalyticsConversionGrowth |