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| Criterion |  Product Discovery Landing Page Test |  Knowledge Modeling IBIS |  Knowledge Modeling Knowledge Mapping |  Decision Making Assumption Surfacing |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-5 Tage | 1-3 h | 1-3 h | 45-90 min |
Participantsdifferent | Nutzertraffic | 2-8 | 3-12 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Issue Map, Positions, Argument Notes | Knowledge Map, Critical Knowledge Areas, Transfer Plan | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | ValidationConversionMarketing | RationaleKnowledgeDecision | KnowledgeMappingRisk | AssumptionsRiskDecisionDiscovery |