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| Criterion |  Product Discovery Landing Page Test |  Knowledge Modeling IBIS |  Growth Funnel Analysis |  Decision Making Argument Mapping |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-5 Tage | 1-3 h | 1-3 h | 1-3 h |
Participantsdifferent | Nutzertraffic | 2-8 | 1-5 | 1-8 |
Formatdifferent | Async | Workshop + async | Async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Issue Map, Positions, Argument Notes | Funnel report, Drop-off analysis, Optimization hypotheses | Argument Map, Evidence Gaps, Decision Rationale |
Tagsno overlap | ValidationConversionMarketing | RationaleKnowledgeDecision | AnalyticsConversionGrowth | SensemakingDecisionRationale |