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| Criterion |  Product Discovery Landing Page Test |  Knowledge Modeling IBIS |  Growth Funnel Analysis |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | 1-5 Tage | 1-3 h | 1-3 h | 1-4 Wochen |
Participantsdifferent | Nutzertraffic | 2-8 | 1-5 | 1-6 |
Formatdifferent | Async | Workshop + async | Async | Async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Issue Map, Positions, Argument Notes | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary |
Tagsno overlap | ValidationConversionMarketing | RationaleKnowledgeDecision | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation |