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| Criterion |  Product Discovery Landing Page Test |  Knowledge Modeling IBIS |  Business Strategy 5-Minuten VC-Check |  Decision Making Argument Mapping |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-5 Tage | 1-3 h | 5-15 min | 1-3 h |
Participantsdifferent | Nutzertraffic | 2-8 | 1-5 | 1-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Issue Map, Positions, Argument Notes | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Argument Map, Evidence Gaps, Decision Rationale |
Tagsno overlap | ValidationConversionMarketing | RationaleKnowledgeDecision | StartupValidationCompetition | SensemakingDecisionRationale |