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| Criterion |  Product Discovery Landing Page Test |  Knowledge Modeling IBIS |  Product Discovery Assumption Mapping |  Decision Making Argument Mapping |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-5 Tage | 1-3 h | 45-60 min | 1-3 h |
Participantsdifferent | Nutzertraffic | 2-8 | 2-8 | 1-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Issue Map, Positions, Argument Notes | Assumption map, Test backlog, Risk ranking | Argument Map, Evidence Gaps, Decision Rationale |
Tagsno overlap | ValidationConversionMarketing | RationaleKnowledgeDecision | AssumptionsRiskExperimentsValidation | SensemakingDecisionRationale |