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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-5 Tage120 min initial, dann laufend1-4 Wochen1-5 Tage
Participantsdifferent
Nutzertraffic3-63-10 KundenNutzertraffic
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Landing Page, Conversion Data, Learning SummaryHEART-GSM Table, DashboardConcierge Learnings, Service Blueprint, MVP RisksClick Data, Interest Signal, Learning Decision
Tagsno overlap
ValidationConversionMarketing
MetricsUX researchMeasurementSatisfaction
MVPValidationServiceDiscovery
ValidationExperimentsDemandDiscovery
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