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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-5 Tage120 min initial, dann laufend45-90 min1-4 Wochen
Participantsdifferent
Nutzertraffic3-62-83-10 Kunden
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Landing Page, Conversion Data, Learning SummaryHEART-GSM Table, DashboardAssumption List, Critical Assumptions, Learning PlanConcierge Learnings, Service Blueprint, MVP Risks
Tagsno overlap
ValidationConversionMarketing
MetricsUX researchMeasurementSatisfaction
AssumptionsRiskDecisionDiscovery
MVPValidationServiceDiscovery
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