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| Criterion |  Product Discovery Landing Page Test |  Growth Funnel Analysis |  Product Discovery Fake Door Test |  Product Discovery Experiment Canvas |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-5 Tage | 1-3 h | 1-5 Tage | 30-60 min |
Participantsdifferent | Nutzertraffic | 1-5 | Nutzertraffic | 1-5 |
Formatdifferent | Async | Async | Async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Funnel report, Drop-off analysis, Optimization hypotheses | Click Data, Interest Signal, Learning Decision | Completed Experiment Canvas, Success Metric |
Tagsno overlap | ValidationConversionMarketing | AnalyticsConversionGrowth | ValidationExperimentsDemandDiscovery | ExperimentsValidationDiscoveryHypothesis |