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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
A paper-based illustration representing arc42 with its core stages and visible working result.
Architecture
arc42
Paper illustration of two considered options leading to a decision record with a marked status and visible consequences.
Architecture
Architecture Decision Record
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.arc42 structures architecture knowledge so teams can document system, decisions, and risks consistently. The template builds a living understanding of the architecture instead of scattered notes.An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable.
Complexitydifferent
MediumMediumLowLow
Timedifferent
1-5 Tage1-3 h1-2 Tage15-45 min
Participantsdifferent
Nutzertraffic1-51-41-3
Formatdifferent
AsyncAsyncWorkshop + asyncAsync
Outputdifferent
Landing Page, Conversion Data, Learning SummaryFunnel report, Drop-off analysis, Optimization hypothesesArchitecture Document, Context View, Runtime View, Deployment ViewADR File, Decision Log, Rationale
Tagsno overlap
ValidationConversionMarketing
AnalyticsConversionGrowth
ArchitectureDocumentationCommunication
ArchitectureRationaleDocumentationGovernance
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