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| Criterion |  Product Discovery Landing Page Test |  Product Discovery Fake Door Test |  Growth Funnel Analysis |  Growth Growth Experiment |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-5 Tage | 1-5 Tage | 1-3 h | 1-2 Wochen |
Participantsdifferent | Nutzertraffic | Nutzertraffic | 1-5 | 1-6 |
Formatdifferent | Async | Async | Async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Click Data, Interest Signal, Learning Decision | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment card, Result summary, Next bet |
Tagsno overlap | ValidationConversionMarketing | ValidationExperimentsDemandDiscovery | AnalyticsConversionGrowth | MarketingGrowthExperimentsLearning |