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| Criterion |  Product Discovery Landing Page Test |  Product Discovery Fake Door Test |  Decision Making Assumption Surfacing |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-5 Tage | 1-5 Tage | 45-90 min | 25-40 min |
Participantsdifferent | Nutzertraffic | Nutzertraffic | 2-8 | 1-5 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Click Data, Interest Signal, Learning Decision | Assumption List, Critical Assumptions, Learning Plan | Learning Card with evidence and next action |
Tagsno overlap | ValidationConversionMarketing | ValidationExperimentsDemandDiscovery | AssumptionsRiskDecisionDiscovery | ExperimentsValidationDiscoveryLearning |