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| Criterion |  Product Discovery Landing Page Test |  Product Discovery Fake Door Test |  Product Discovery Assumption Mapping |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-5 Tage | 1-5 Tage | 45-60 min | 25-40 min |
Participantsdifferent | Nutzertraffic | Nutzertraffic | 2-8 | 1-5 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Click Data, Interest Signal, Learning Decision | Assumption map, Test backlog, Risk ranking | Learning Card with evidence and next action |
Tags1 shared | ValidationConversionMarketing | ValidationExperimentsDemandDiscovery | AssumptionsRiskExperimentsValidation | ExperimentsValidationDiscoveryLearning |