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| Criterion |  Product Discovery Landing Page Test |  Product Discovery Experiment Canvas |  Product Discovery Test Card |  Product Discovery MVP Test Matrix |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When experiments become unreadable after the fact, it arranges hypothesis, signal, and learning goal on a single canvas. It separates problem, assumption, solution, and evidence. The result is captured as a Completed Experiment Canvas and a Success Metric. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-5 Tage | 30-60 min | 20-35 min | 45-75 min |
Participantsdifferent | Nutzertraffic | 1-5 | 1-5 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Completed Experiment Canvas, Success Metric | Test Card with a pre-set threshold | Test Matrix, Test Plan |
Tags1 shared | ValidationConversionMarketing | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryOptions |