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| Criterion |  Product Discovery Landing Page Test |  Product Strategy DIBB |  Product Discovery Test Card |  Decision Making Assumption Surfacing |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-5 Tage | 1-2 h | 20-35 min | 45-90 min |
Participantsdifferent | Nutzertraffic | 2-8 | 1-5 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | DIBB document, Belief list, Bet list, Learning report | Test Card with a pre-set threshold | Assumption List, Critical Assumptions, Learning Plan |
Tagsno overlap | ValidationConversionMarketing | StrategyDecisionAssumptionsHypothesis | ExperimentsValidationDiscoveryHypothesis | AssumptionsRiskDecisionDiscovery |