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| Criterion |  Product Discovery Landing Page Test |  Product Strategy DIBB |  Product Discovery Test Card |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-5 Tage | 1-2 h | 20-35 min | 45-60 min |
Participantsdifferent | Nutzertraffic | 2-8 | 1-5 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | DIBB document, Belief list, Bet list, Learning report | Test Card with a pre-set threshold | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ValidationConversionMarketing | StrategyDecisionAssumptionsHypothesis | ExperimentsValidationDiscoveryHypothesis | AssumptionsRiskExperimentsValidation |