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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
1-5 Tage30-90 min45-75 min25-40 min
Participantsdifferent
Nutzertraffic1-62-81-5
Formatdifferent
AsyncWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Landing Page, Conversion Data, Learning SummaryDecision Tree, Option Map, Assumption ListTest Matrix, Test PlanLearning Card with evidence and next action
Tagsno overlap
ValidationConversionMarketing
DecisionTreeOptions
ExperimentsValidationDiscoveryOptions
ExperimentsValidationDiscoveryLearning
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