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| Criterion |  Product Discovery Landing Page Test |  Decision Making Decision Tree |  Decision Making Constraint Analysis |  Decision Making Pre-Mortem |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | For decisions with follow-on paths and dependencies, a linear comparison is often not enough. A Decision Tree shows how options branch under conditions and which consequences hang on each branch. | When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-5 Tage | 30-90 min | 30-90 min | 20–45 min |
Participantsdifferent | Nutzertraffic | 1-6 | 2-8 | Small cross-functional group |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Decision Tree, Option Map, Assumption List | Constraint List, Hard/Soft Classification, Option Impact Notes, Decision Boundaries | Risk list, Mitigation plan, Assumption log |
Tagsno overlap | ValidationConversionMarketing | DecisionTreeOptions | ConstraintsDecisionPlanningOptions | RiskDecisionFailurePlanning |