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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
1-5 Tage1-4 Wochen25-40 min1-5 Tage
Participantsdifferent
Nutzertraffic3-10 Kunden1-5Nutzertraffic
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Landing Page, Conversion Data, Learning SummaryConcierge Learnings, Service Blueprint, MVP RisksLearning Card with evidence and next actionClick Data, Interest Signal, Learning Decision
Tags1 shared
ValidationConversionMarketing
MVPValidationServiceDiscovery
ExperimentsValidationDiscoveryLearning
ValidationExperimentsDemandDiscovery
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