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| Criterion |  Product Discovery Landing Page Test |  Product Discovery Concierge MVP |  Product Strategy DIBB |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 1-5 Tage | 1-4 Wochen | 1-2 h | 20-35 min |
Participantsdifferent | Nutzertraffic | 3-10 Kunden | 2-8 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Concierge Learnings, Service Blueprint, MVP Risks | DIBB document, Belief list, Bet list, Learning report | Test Card with a pre-set threshold |
Tagsno overlap | ValidationConversionMarketing | MVPValidationServiceDiscovery | StrategyDecisionAssumptionsHypothesis | ExperimentsValidationDiscoveryHypothesis |