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| Criterion |  Product Discovery Landing Page Test |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Growth Growth Experiment |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | High | Medium | High |
Timedifferent | 1-5 Tage | Several meetings plus preparation and analysis; total effort depends on scope | 1-2 Wochen | 1-4 Wochen |
Participantsdifferent | Nutzertraffic | Evaluation team, architects, and relevant stakeholders | 1-6 | 1-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | Experiment card, Result summary, Next bet | Experiment results, Decision log, Learning summary |
Tagsno overlap | ValidationConversionMarketing | ArchitectureQualityRiskTradeoffsStakeholders | MarketingGrowthExperimentsLearning | ExperimentsGrowthAnalyticsValidation |