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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Risk Storming.
Architecture
Risk Storming
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog.
Complexitydifferent
MediumHighMediumLow
Timedifferent
1-5 TageSeveral meetings plus preparation and analysis; total effort depends on scope1-3 h60-90 min
Participantsdifferent
NutzertrafficEvaluation team, architects, and relevant stakeholders1-54-12
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop
Outputdifferent
Landing Page, Conversion Data, Learning SummaryPrioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigationsFunnel report, Drop-off analysis, Optimization hypothesesAnnotated Diagram, Prioritized Risk List, Action Backlog
Tagsno overlap
ValidationConversionMarketing
ArchitectureQualityRiskTradeoffsStakeholders
AnalyticsConversionGrowth
RiskArchitectureWorkshopValidation
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