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Selected:Landing Page Test ATAM (Architecture Tradeoff Analysis Method)Fake Door Test Assumption Mapping

Criterion	Product Discovery Landing Page Test	Architecture ATAM (Architecture Tradeoff Analysis Method)	Product Discovery Fake Door Test	Product Discovery Assumption Mapping
Purposedifferent	When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.	ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation.	When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.	When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent	Medium	High	Medium	Medium
Timedifferent	1-5 Tage	Several meetings plus preparation and analysis; total effort depends on scope	1-5 Tage	45-60 min
Participantsdifferent	Nutzertraffic	Evaluation team, architects, and relevant stakeholders	Nutzertraffic	2-8
Formatdifferent	Async	Workshop + async	Async	Workshop + async
Outputdifferent	Landing Page, Conversion Data, Learning Summary	Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations	Click Data, Interest Signal, Learning Decision	Assumption map, Test backlog, Risk ranking
Tagsno overlap	ValidationConversionMarketing	ArchitectureQualityRiskTradeoffsStakeholders	ValidationExperimentsDemandDiscovery	AssumptionsRiskExperimentsValidation

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