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Selected:Landing Page TestATAM (Architecture Tradeoff Analysis Method)Assumption MappingRiskiest Assumption Test
| Criterion |  Product Discovery Landing Page Test |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Product Discovery Assumption Mapping |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 1-5 Tage | Several meetings plus preparation and analysis; total effort depends on scope | 45-60 min | 1-2 Wochen pro Iteration |
Participantsdifferent | Nutzertraffic | Evaluation team, architects, and relevant stakeholders | 2-8 | 2-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | Assumption map, Test backlog, Risk ranking | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | ValidationConversionMarketing | ArchitectureQualityRiskTradeoffsStakeholders | AssumptionsRiskExperimentsValidation | ExperimentsValidationDiscoveryAssumptions |