View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Landing Page Test |  Decision Making Assumption Surfacing |  Decision Making Pre-Mortem |  Product Discovery Concierge MVP |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures. | When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 1-5 Tage | 45-90 min | 20–45 min | 1-4 Wochen |
Participantsdifferent | Nutzertraffic | 2-8 | Small cross-functional group | 3-10 Kunden |
Formatdifferent | Async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Assumption List, Critical Assumptions, Learning Plan | Risk list, Mitigation plan, Assumption log | Concierge Learnings, Service Blueprint, MVP Risks |
Tagsno overlap | ValidationConversionMarketing | AssumptionsRiskDecisionDiscovery | RiskDecisionFailurePlanning | MVPValidationServiceDiscovery |