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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumLowMediumLow
Timedifferent
1-5 Tage45-90 min1-5 Tage25-40 min
Participantsdifferent
Nutzertraffic2-8Nutzertraffic1-5
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Landing Page, Conversion Data, Learning SummaryAssumption List, Critical Assumptions, Learning PlanClick Data, Interest Signal, Learning DecisionLearning Card with evidence and next action
Tagsno overlap
ValidationConversionMarketing
AssumptionsRiskDecisionDiscovery
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryLearning
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