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| Criterion |  Product Discovery Landing Page Test |  Decision Making Assumption Surfacing |  Product Strategy DIBB |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | Low | Low | Low |
Timedifferent | 1-5 Tage | 45-90 min | 1-2 h | 20-35 min |
Participantsdifferent | Nutzertraffic | 2-8 | 2-8 | 1-5 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Assumption List, Critical Assumptions, Learning Plan | DIBB document, Belief list, Bet list, Learning report | Test Card with a pre-set threshold |
Tagsno overlap | ValidationConversionMarketing | AssumptionsRiskDecisionDiscovery | StrategyDecisionAssumptionsHypothesis | ExperimentsValidationDiscoveryHypothesis |