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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Design sheets and interface cards connect to jointly written pseudocode with highlighted unresolved questions.
Architecture
ARID (Active Reviews for Intermediate Designs)
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.ARID examines how well developers can work with a technical design. It focuses on a part of the system that can still be revised, between the architecture overview and the detailed specification.ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation.
Complexitydifferent
MediumLowMediumHigh
Timedifferent
1-5 Tage45-90 min2–4 h review as a planning range; preparation and evaluation additionalSeveral meetings plus preparation and analysis; total effort depends on scope
Participantsdifferent
Nutzertraffic2-8Designers, developers as users, and facilitationEvaluation team, architects, and relevant stakeholders
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Landing Page, Conversion Data, Learning SummaryAssumption List, Critical Assumptions, Learning PlanPrioritized development tasks, Jointly produced code or pseudocode, Observed difficulties and open design questions, Proposed design revisionsPrioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations
Tagsno overlap
ValidationConversionMarketing
AssumptionsRiskDecisionDiscovery
ArchitectureEngineeringFeedbackValidationTasks
ArchitectureQualityRiskTradeoffsStakeholders
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