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| Criterion |  Product Discovery Landing Page Test |  Product Discovery Assumption Mapping |  Growth Funnel Analysis |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | 1-5 Tage | 45-60 min | 1-3 h | 1-5 Tage |
Participantsdifferent | Nutzertraffic | 2-8 | 1-5 | Nutzertraffic |
Formatdifferent | Async | Workshop + async | Async | Async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Assumption map, Test backlog, Risk ranking | Funnel report, Drop-off analysis, Optimization hypotheses | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ValidationConversionMarketing | AssumptionsRiskExperimentsValidation | AnalyticsConversionGrowth | ValidationExperimentsDemandGrowth |