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| Criterion |  Product Discovery Landing Page Test |  Product Discovery Assumption Mapping |  Growth Funnel Analysis |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-5 Tage | 45-60 min | 1-3 h | 1-2 Wochen pro Iteration |
Participantsdifferent | Nutzertraffic | 2-8 | 1-5 | 2-6 |
Formatdifferent | Async | Workshop + async | Async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Assumption map, Test backlog, Risk ranking | Funnel report, Drop-off analysis, Optimization hypotheses | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | ValidationConversionMarketing | AssumptionsRiskExperimentsValidation | AnalyticsConversionGrowth | ExperimentsValidationDiscoveryAssumptions |