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| Criterion |  Product Discovery Landing Page Test |  Product Discovery Assumption Mapping |  Decision Making Assumption Surfacing |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-5 Tage | 45-60 min | 45-90 min | 1-2 Wochen pro Iteration |
Participantsdifferent | Nutzertraffic | 2-8 | 2-8 | 2-6 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Assumption map, Test backlog, Risk ranking | Assumption List, Critical Assumptions, Learning Plan | Prioritized Assumption List, Test Plan, Results Report |
Tagsno overlap | ValidationConversionMarketing | AssumptionsRiskExperimentsValidation | AssumptionsRiskDecisionDiscovery | ExperimentsValidationDiscoveryAssumptions |