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| Criterion |  Product Discovery Landing Page Test |  Architecture ARID (Active Reviews for Intermediate Designs) |  Product Discovery Pretotyping |  Innovation Lean Startup |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | ARID examines how well developers can work with a technical design. It focuses on a part of the system that can still be revised, between the architecture overview and the detailed specification. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | 1-5 Tage | 2–4 h review as a planning range; preparation and evaluation additional | Stunden bis wenige Tage | Wochen bis Monate je Lernzyklus |
Participantsdifferent | Nutzertraffic | Designers, developers as users, and facilitation | 1-4 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Prioritized development tasks, Jointly produced code or pseudocode, Observed difficulties and open design questions, Proposed design revisions | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision |
Tags1 shared | ValidationConversionMarketing | ArchitectureEngineeringFeedbackValidationTasks | ValidationDemandMVP | LeanStartupValidationMVP |