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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Design sheets and interface cards connect to jointly written pseudocode with highlighted unresolved questions.
Architecture
ARID (Active Reviews for Intermediate Designs)
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.ARID examines how well developers can work with a technical design. It focuses on a part of the system that can still be revised, between the architecture overview and the detailed specification.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitysame
MediumMediumMediumMedium
Timedifferent
1-5 Tage2–4 h review as a planning range; preparation and evaluation additional1-5 Tage45-75 min
Participantsdifferent
NutzertrafficDesigners, developers as users, and facilitationNutzertraffic2-8
Formatdifferent
AsyncWorkshop + asyncAsyncWorkshop
Outputdifferent
Landing Page, Conversion Data, Learning SummaryPrioritized development tasks, Jointly produced code or pseudocode, Observed difficulties and open design questions, Proposed design revisionsClick Data, Interest Signal, Learning DecisionTest Matrix, Test Plan
Tags1 shared
ValidationConversionMarketing
ArchitectureEngineeringFeedbackValidationTasks
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryOptions
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