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| Criterion |  Product Discovery Landing Page Test |  Decision Making Argument Mapping |  Innovation Lean Startup |  Knowledge Modeling IBIS |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 1-5 Tage | 1-3 h | Wochen bis Monate je Lernzyklus | 1-3 h |
Participantsdifferent | Nutzertraffic | 1-8 | 2-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Argument Map, Evidence Gaps, Decision Rationale | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Issue Map, Positions, Argument Notes |
Tagsno overlap | ValidationConversionMarketing | SensemakingDecisionRationale | LeanStartupValidationMVP | RationaleKnowledgeDecision |