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| Criterion |  Product Discovery Landing Page Test |  Growth A/B Testing |  Innovation Lean Startup |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | 1-5 Tage | 1-4 Wochen | Wochen bis Monate je Lernzyklus | 1-5 Tage |
Participantsdifferent | Nutzertraffic | 1-6 | 2-8 | Nutzertraffic |
Formatdifferent | Async | Async | Workshop + async | Async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Experiment results, Decision log, Learning summary | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Interest Metrics, Conversion Signal, Learning Note |
Tags1 shared | ValidationConversionMarketing | ExperimentsGrowthAnalyticsValidation | LeanStartupValidationMVP | ValidationExperimentsDemandGrowth |