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Selected:Landing Page TestA/B TestingARID (Active Reviews for Intermediate Designs)Assumption Mapping
| Criterion |  Product Discovery Landing Page Test |  Growth A/B Testing |  Architecture ARID (Active Reviews for Intermediate Designs) |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | ARID examines how well developers can work with a technical design. It focuses on a part of the system that can still be revised, between the architecture overview and the detailed specification. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | 1-5 Tage | 1-4 Wochen | 2–4 h review as a planning range; preparation and evaluation additional | 45-60 min |
Participantsdifferent | Nutzertraffic | 1-6 | Designers, developers as users, and facilitation | 2-8 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Experiment results, Decision log, Learning summary | Prioritized development tasks, Jointly produced code or pseudocode, Observed difficulties and open design questions, Proposed design revisions | Assumption map, Test backlog, Risk ranking |
Tags1 shared | ValidationConversionMarketing | ExperimentsGrowthAnalyticsValidation | ArchitectureEngineeringFeedbackValidationTasks | AssumptionsRiskExperimentsValidation |