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| Criterion |  Product Strategy KPI Tree |  UX Research User Interviews |  UX Research Personas |
|---|---|---|---|
Purposedifferent | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 90-180 min initial, dann laufend | 30–60 min per interview | 1-3 Tage |
Participantsdifferent | 3-8 | 1 participant per interview | Internes Team |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | KPI Tree, Owner List | Interview Notes, Themes, Insight Summary | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | MetricsStrategyAlignmentMeasurement | QualitativeResearchCustomerDiscovery | ResearchCustomerSynthesis |
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