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| Criterion |  Product Strategy KPI Tree |  UX Research User Interviews |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When metrics across the organization drift apart, it arranges drivers and effects under one shared logic. It connects customer value, product logic, and decision priorities. The result is captured as a KPI tree and owner list. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 90-180 min initial, dann laufend | 30–60 min per interview | 45–90 min |
Participantsdifferent | 3-8 | 1 participant per interview | 3-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | KPI Tree, Owner List | Interview Notes, Themes, Insight Summary | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | MetricsStrategyAlignmentMeasurement | QualitativeResearchCustomerDiscovery | SynthesisQualitativeRoot cause |
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