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Criterion
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Purposedifferent
Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 h30–60 min per interview30-60 min je Interview1-2 h
Participantsdifferent
3-121 participant per interview5-12 Interviews1-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Knowledge Map, Critical Knowledge Areas, Transfer PlanInterview Notes, Themes, Insight SummaryInterview Notes, Opportunity Themes, Customer QuotesConcept Map, Relationship Labels, Knowledge Gaps
Tagsno overlap
KnowledgeMappingRisk
QualitativeResearchCustomerDiscovery
DiscoveryInterviewsOpportunityCustomer
KnowledgeConceptsMappingSensemaking
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