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Criterion
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
1-3 h30–60 min per interview1-3 h30-60 min je Interview
Participantsdifferent
3-121 participant per interview2-85-12 Interviews
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Knowledge Map, Critical Knowledge Areas, Transfer PlanInterview Notes, Themes, Insight SummaryIssue Map, Positions, Argument NotesInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
KnowledgeMappingRisk
QualitativeResearchCustomerDiscovery
RationaleKnowledgeDecision
DiscoveryInterviewsOpportunityCustomer
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